Welcome to HDMZ Connect, our monthly newsletter delivering the latest trends shaping science, biotech and healthcare — showcasing work that drives revenue, reputation, and investment for compelling brands — and offering an inside look at the award-winning culture behind it all.

In Part 2 of his series on data-driven content, Joseph Salerno (VP, Scientific Communications) introduces the statistical tools HDMZ uses to move beyond guesswork. By utilizing heat-mapping and Information Gain Analysis (IGA), we can visualize exactly where your content supports the customer journey and where your competitors are leaving the door wide open. 

CEOs Now View Marketing as a Cost Center: Inside the 2026 Shift and How to Reverse It

According to the 2026 Boathouse CEO Study, the perception of marketing has flipped, moving from 65% of CEOs seeing it as a profit center last year to 60% viewing it as a cost center today. While personal relationships between CEOs and CMOs remain strong, a massive confidence gap has emerged around execution, often reducing marketing teams to order-takers rather than strategic growth drivers. Madison Bondy (Director of Client Services) breaks down how brands fall into this tactical "Execution Trap" and details how HDMZ’s Future State Framework actively solves it.

Planning Your ASCO 2026 Itinerary?

Heading to Chicago for ASCO? The main program at McCormick Place is only half the equation. To help you maximize your week, John Kang (SVP, Public Relations), curated a practical guide to the top satellite events across the city—mapping out the exact timing, venues, and alignments so you can plan with precision. As Chicago locals, the HDMZ team is ready to welcome you.

Fresh off our return from Science2Startup (S2S) 2026 in Cambridge, the HDMZ team mentored exceptional founders grappling with a familiar challenge: the science is groundbreaking, but how do you get stakeholders to look past dense technical data? In this blog, Madison Bondy (Director, Client Services) explores how venture capitalists and healthcare journalists look like entirely different audiences, but the underlying psychology of how you engage them is remarkably parallel.