Welcome to HDMZ Connect, our monthly newsletter delivering the latest trends shaping science, biotech and healthcare — showcasing work that drives revenue, reputation, and investment for compelling brands — and offering an inside look at the award-winning culture behind it all.

If you missed the action in San Diego, we’ve got you covered. Our latest blog by Dillon Allie (President & CEO) breaks down the biggest trends from the floor, including:

• The KRAS Revolution: Is this the beginning of the end for "undruggable" targets? 

• Doing More with More: Tips for extending your marketing investment beyond the exhibit hall.

• The Communication Gap: Why even the best science needs a powerful narrative.

Honoring the SAMPS 2026
Mentor of the Year

Mentorship is the backbone of professional growth in the life sciences. During the 5th Annual SAMPS Awards at AACR 2026, HDMZ proudly sponsored the Mentor of the Year Award. Our COO, Rebecca Angelos, had the privilege of presenting the honor to a truly deserving winner who is helping shape the future of our industry and defines what it means to invest in others.

Stop Guessing: How Measurable Data Should Drive Your Content Strategy

Content strategy thrives when it connects your expertise to your audience’s interests, but those interests shift quickly in life sciences. Joe Salerno (VP of Scientific Communications) shares why HDMZ uses an outside-in approach to find the most relevant topics. By auditing relevant data sources like peer-reviewed journals, R&D funding and many others, we uncover the strategic white space that traditional metrics miss. Learn how this data-driven approach can transform your brand authority and ensure you meet your audience exactly where they are seeking to engage.

In the Loop

We did it! A huge thank you to the friends, family, and colleagues who cheered us on and supported Team HDMZ in the American Lung Association's Fight for Air Climb. Reaching the top of One Prudential Towers was tough, but helping the fight for healthy lungs made every step worth it. Doing good truly feels good!